(Warning: this post discusses mental health problems, specifically Depression and Anxiety, and references Covid and the dumpster fire of 2020)

For those unaware: there is a website called Goodreads. It's like social media for books, basically.
(Before you ask, my Goodreads account is private.)
And every year it encourages people to set a target number of books to read that year - the Goodreads (GR) challenge.
(It would be cynical to point out that Goodreads is owned by Amazon, and therefore may have a monetary incentive for encouraging people to consume vast quantities of book.
Corporations can create unintended social benefits - in this case encouraging literacy - despite what their motives may or may not be.)